Media Kit
Version 1.2
Colors
Primary colors
These are the main colors that make up the majority of the colors used in our brand.
Primary
The primary color is your "brand" color, and is used across all interactive elements such as buttons, links, inputs, etc.
primary25
primary50
primary100
primary200
primary300
primary400
primary500
primary600
primary700
primary800
primary900
Brand Overview
Introducing Island Kitty Company
Primary Logo
Font
Tan Kindred
Founding Story
We set out to eliminate billions of pounds of clay litter strip mining and waste by creating a coconut-based litter that performs better and cats actually love.
Our Mission
To create a cat litter that’s as kind to cats as it is to the planet — lightweight, low-waste, and completely natural. Every bag of Island Kitty keeps more clay out of landfills and more happy cats purring at home.
Key Differentiator
Sustainable, Natural, Biodegradable - unlike clay or silica litters.
Not strip mined - unlike clay.
Naturally clumps - unlike silica.
Light as meow - unlike clay or silica litters.
Logos & Icons
Primary Logos
The Island Kitty logo captures the spirit of the brand — clean, natural, and full of quiet confidence. It’s designed to feel light, modern, and friendly, just like the product itself. The mark blends island calm with cat personality for a look that’s instantly recognizable and unmistakably fresh in a crowded pet aisle.
Primary Color
Primary Cream
Primary Reverse
Primary Black
Primary Logo Icons
Primary logo icons are are core graphic symbols that represent the Island Kitty Company brand at a glance — without needing the full wordmark. They’re typically part of our main logo system, serving as the most recognizable visual shorthand for your brand.
Icon Color
Icon Cream
Icon Reverse
Icon Black
Primary Icons
Primary logo icons are the core graphic symbols found on our packaging and on our owned media assets that capture the benefits of our product.
Plant Based
No Additives
Low Maintanence
Unscented
Brand Marks
Brandmarks are the core visual symbols that represent Island Kitty at a glance. They’re the signature pieces of our identity — the marks people instantly recognize, even before they read the name. A brandmark can include our logo icon, wordmark, or a combination of both. It’s what appears on our packaging, digital channels, and marketing materials to create a unified, unmistakable presence.
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Cat
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IKC Full
Island Kitty Company Simple
Aloha
Lightest Litter
All Natural Clumping
Coconut Based Kitty Litter
Pee and Poo in Paradise
Logos & Icons
Product Photos
High-quality photography is central to the Island Kitty brand. Our product photos bring the experience to life — clean, bright, and natural, reflecting the same sense of freshness and simplicity that defines our litter. Every image is designed to make eco-friendly living feel effortless and beautiful.
Lifestyle Photos
Lifestyle photography captures Island Kitty in its natural environment — modern, bright homes where cats (and their humans) live happy, healthy, low-waste lives. These images are designed to show how the product fits effortlessly into everyday life while reinforcing the beauty and simplicity of sustainable living.
